How to spot a failing PropTech and avoid a costly mistake

In the lead up to the PropTech Summit 2020, we interviewed James Dearsley, Co-founder of Unissu, the global leader in PropTech information, data and research. We asked how real estate professionals can spot a PropTech that is going to be a poor investment, and his answers may surprise you.

We asked five questions:

  1. Why do some PropTechs fail?
  2. How important are cultural issues?
  3. What are the hallmarks of PropTech that failed?
  4. How can the property sector pick winners?
  5. How important is it to be aware of what the rest of the industry is doing?

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