Chris BallProptech Advisor, Stockland Accelerator/ SPV & Head of partnerships, Blue Chilli
Chris has worked in and founded startups in the travel, fintech and retail sectors, the latest of which he scaled throughout S-E Asia and the sub-continent. Prior to embarking upon his startup journey, Chris ascended the senior ranks of corporates real estate, transacting in excess $100M in deal flow for high net worth and institutional investors.
Chris has facilitated and mentored Spark International accelerators for entrepreneurs in Kenya and South Africa.
He is a keynote speaker on social entrepreneurship for organisations including: Microsoft, University of California Berkley, Telstra, Colliers International and UTS. on social entrepreneurship for organisations including: Microsoft, University of California Berkley, Telstra, Colliers International and UTS.
Matthew BarbutoCo-founder, Ynomia
Matt Barbuto founded Ynomia, a platform that digitises realworld construction projects enabling builders to have visibility over what is moving in and out of the construction site. He was CEO of efm Logistics, Australia’s largest supply chain integrator and served as Head of Strategy and Corporate Development for FLIP Group, a technology company developing logistics solutions. Currently completing a Masters of Applied Finance, Matt holds an MBA, a Bachelors of Commerce and is a graduate of Harvard Business School.
Sarah BellCEO & Founder , Aire Software
As a co-founder of the PropTech startup Aire, Sarah Bell is a sought after speaker and expert on the strategic application of artificial intelligence and automation in real estate. She helps real estate businesses harness the opportunity within their data and transition to a blended human-digital workforce using Aire's Digital Employee, Rita. With a professional and academic background in research and analysis, Sarah joined the front lines of real estate as an agency owner and practitioner for a decade giving her tactical insights, subject matter expertise and just enough street cred to create solutions that are intelligent by design and Cx obsessed.
Sarah is an author, analyst, researcher, project designer, speaker and nerdtreprenuer with research interests and some pieces of paper in strategic planning, change management, planning professional development and strategic application of artificial intelligence with London's Middlesex University, Leeds Trinity University (UK) and recently MIT's Sloan Management and CSAIL Executive Schools. Sarah is also Mum to three human children and a clever little robot named Rita. She has a strong preference for dogs over cats if pushed on the subject.
Antony CeravoloCEO & Founder , Sine
Antony has founded various technology and media business over the last 15 years in Europe and Australia and loves building great teams. He was fortunate to co-found LOVEFiLM.com, the video on demand platform, which was sold to Amazon Inc. in 2008. Antony lives in Adelaide where Sine HQ is located and is excited about growing his next global business, Sine.
Jason ChuckChief Consumer Officer, Domain
Jason joined Domain as Chief Consumer Officer in April 2019.
He was previously the co-founder and Chief Executive Officer of LJ Hooker Avnu and prior to that, he was the Asia Pacific Managing Director for Houzz, founding their Sydney office and APAC businesses.
Jason has spent over 15 years growing and scaling international technology businesses, with a focus on strategy, sales and marketing with Etsy (as their MD ANZ), eHarmony (as AU founder and VP of International) and Google (as head of marketing for Australia and New Zealand).
Nerida ConisbeeChief Economist, REA Group
Nerida Conisbee is the Chief Economist for REA Group and one of the leading property market experts in Australia.
Nerida appears every fortnight on ABC News Breakfast, every Monday night on Your Money, writes a fortnightly column for The Australian covering off real estate issues impacting Australia and is the property commentator for Investsmart. In addition to this, she is quoted and appears in a wide range of media outlets throughout Asia Pacific including digital, print, television and radio. She also provides content for REA Group’s websites including realestate.com.au and realcommercial.com.au.
Nerida is the Deputy Chair of the Construction Forecasting Council and is an adviser to fintech startup, BrickX and Skelton Projects, a Melbourne based developer. She also provides updates on property market conditions to major Government bodies. Most recently, Nerida joined the board of Kidnest, a childcare start up and joined the South East Queensland Housing Supply Expert Panel. Nerida has more than 20 years of property research experience throughout Asia Pacific and she has held senior positions within commercial agencies and major consulting firms during this time. Her experience covers residential and commercial property from both an investor and occupier’s perspective.
Nerida holds a Bachelor of Commerce with Honours and Masters of Commerce, majoring in Econometrics, from the University of Melbourne. You can follow Nerida on Twitter and Instagram at @neridaconisbee
Ben CooreyCo-Founder, Archistar
Dr Ben Coorey is a leading expert in parametric modeling and is the Founder and CEO of ArchiStar. In 2014 Dr. Ben received a PhD in Architecture and Technology and is a registered Architect in NSW, Australia. He has worked for a number of prestigious international
architectural firms and his extensive research has been published in multiple international journals. He has presented at a range of conferences across Hong Kong, Singapore, San Francisco, and Australia.
Nigel DaltonChief Inventor, REA Group
Nigel is REA Group's Chief Inventor – arguably the best title in the world. He leads a small research and development team focused on what will impact the global real estate industry beyond 2020. Using virtual reality, augmented reality, robotics and artificial intelligence, Nigel’s work aims to solve complex problems that improve time, trust and transparency in the property market.
Prior to his role as Chief Inventor, Nigel was REA Group’s Chief Information Officer and has been voted in the Top 10 most influential technology leaders in Australia. He has also been named Australia’s godfather of Agile working.
He has more than 25 years of IT-related experience across start-ups, government and corporates across Australia, New Zealand and the United States. He is active in Australia’s start-up community and most recently co-founded Luna Tractor, a consultancy to help organisations apply systems thinking, and lean and agile software development techniques to all aspects of business. He has been part of four start-ups, including in the United States in the boom and bust of the early 2000s.
When not traveling to speak at tech conferences or meeting with the big global tech companies, Nigel is in his Lab in Melbourne playing with all sorts of cool new technology to help change the way the world experiences property.
Kylie DavisHead of Policy, REINSW
Kylie Davis is a recognised thought leader internationally on the property industry and PropTech. Her research helps real estate agents, builders and brokers understand their customers, their markets, future trends and themselves.
As the author of seven landmark reports into the real estate industry, Kylie is a champion of lifting professional standards and creating a more efficient and transparent industry. She is a passionate advocate of the importance of delivering excellent customer experiences across all levels of property and building, and is a recognised media commentator on the technology and trends that are changing how we work.
Kylie's 25-year career working in media at both News Corp and Fairfax - together with four years at CoreLogic - has provided her with a unique skillset to cut through the jargon and numbers and tell it like it is.
She has an MBA from the University of NSW and is the author of Perceptions of Property Managers (2018), NZ Perceptions of Real Estate (2018), The Real State of Leadership (2017), Perceptions of Housing Affordability (2017), Buyer Perceptions of Real Estate (2016), The Future of Real Estate (2016) and Vendor Perceptions of Real Estate (2015).
Kylie is a co-founder in PropTech startup HomePrezzo and is on the board of PIPA (Property Investment Professionals Australia). Real Content is a media company specialising in content for the property and mortgage industries.
James DearsleyCo-Founder, Unissu
James is recognised as one of the leading thought leaders on the future of the real estate market. His role as the Co-founder of Unissu, the global leader of PropTech data, information and resources, means he has an unrivalled perspective on global PropTech trends. As a result, he is a much sought-after speaker on the future of the property industry both in terms of how people and companies in the sector should adapt to facilitate change.
Alex FuerschkeSenior Manager, DEXUS Property Group
Alex Fuerschke is Senior Manager for Building Technology at Dexus where he is responsible for developing a smart building strategy and framework to execute across a portfolio of over 140 office, industrial, and retail assets. Dexus manages $26.5 billion of real estate in Australia with a further $4.2 billion development pipeline (as at 31 December 2017).
Prior to his current role Alex led the applications and software development team at Dexus, and held roles at Deutsche Bank and UNSW for a total of 20+ years’ experience in Information Technology. Combined with an education in architecture and 15 years within the property industry have allowed him to blend his passions for technology and the built environment.
David GerrelliGlobal Director, APAC Head of Digital Innovation, CBRE
A leader of innovative technology led change in commercial real estate, taking the world’s largest real estate business, CBRE, through client centric digital transformation.
Combining the value of traditional property services with emerging technology such as Robotic Process Automation (RPA), Artificial Intelligence/Machine Learning, Smart building Technology, Digital Twins, Next Gen GIS, Virtual and Augmented Reality and Digital User Experience. Working side by side with industry leaders and visionary start-ups across Asia Pacific to deliver tangible world leading client outcomes.
Through direct consultation with our valued clients across Asia Pacific David relentlessly develops client led products and services that deliver truly valuable outcomes such as operational excellence, cost savings, digital revenue and differentiating competitive advantage.
Emma HendryCEO, Hendry
Emma Hendry, Hendry CEO is an experienced executive driven by a goal to create safe and sustainable communities. Emma is a renowned and respected industry leader and strategicall pursues ventures that transform how things ‘should be done’, driving industry forward and championing innovation to propel the sector globally.
Emma is driven by innovation and finding ‘better, smarter ways’. Under her leadership Hendry continues to lead the built-form advisory industry with innovative solutions and new technologies. Championing collaborative, solution-driven operations has led Emma to implement projects and partnerships with universities, research institutions and other commercial entities. As CEO Emma has achieved recognition of Hendry, in 2018 Ranking 53rd in the Prestigious AFR Top 100 Most Innovative Companies List, as well as named finalist for a slew of industry awards. Recently Emma was named CEO Magazine Building & Construction Executive of the Year & awarded IML Emerging Leader of the Year.
As a female CEO in a male-dominated industry she is an active role-model, and passionate about promoting diversity, with a focus on supporting women to pursue leadership roles. Emma Hendry is an active keynote speaker on topics such as Smart Cities, PropTech, Data & the Built-Environment, Industry 4.0, leadership & diversity.
With a double bachelor’s degree in Commerce and Economics, Emma has held executive finance and operations roles within Hendry. During her transitio n to CEO, Emma commenced a Masters-level Diploma in Financial Strategy at Said Oxford Business School, Oxford. She graduated with an Executive MBA with distinction.
Tica HessingHuman Geographer and Tenant Advisor, Cushman and Wakefield
Tica is a Human Geographer and Tenant Advisor in the Strategic Consulting team at Cushman & Wakefield. She combines her social science background with real estate knowledge to develop real estate and workplace strategies across a broad range of sectors. She also helps her clients finding the right space for their business and negotiate the best deal on their behalf.
Working for Cushman & Wakefield in both Australia and the Netherlands, Tica has been given the opportunity to apply her expertise in strategic consulting and partner it with tenant representation, allowing her to help clients identify and align strategic business, financial, and operational objectives with their real estate requirements.
As a Human Geographer she loves exploring the future of society. Tica believes that applying social sciences to the corporate real estate sector brings a much-needed perspective. As technology continues to innovate, the focus will be on the human element. Workplace strategies with a human touch are desirable to drive enterprise performance by creating an optimal workplace experience that truly engages its people. For Tenant Representatives, there will be an enhanced focus on how they interact with clients, as the significance of emotional and social intelligence becomes greater.
Julian KezelmanFounder, StartBUILD & Program Manager, RealTechX Growth Program at Taronga Ventures
Founder, StartBUILD - PropTech (AUS) and Managing Director, Innovation Exchange
Julian is the founder of the PropTech startup network StartBUILD, supporting the development of PropTech founders, their businesses and the ecosystem in capital cities across Australia. In his day job, Julian is a startup program designer, facilitator, and mentor and an innovation advisor to real estate corporates, developing innovation initiatives for developers, builders and asset owners. Julian is passionate about nurturing Australia's emerging PropTech community and creating programs, spaces, and networks that allow PropTech startup founders and their businesses to thrive.
Rachel KidwellFounder, TCPinpoint
Rachel Kidwell appreciates how built spaces affect our everyday lives. It was this love of the built form that encouraged Rachel to study Interior Architecture at UniSA. This then led her to project management and tenancy coordination of retail developments.
In 2009 Rachel founded Kidwell Coordination which provided tenancy coordination services to retail landlords and developers. Across her career Rachel has delivered more than $1B of retail developments and shop fitouts.
Working with the likes of Woolworths, Precision Group and the Adelaide Airport, Rachel identified similar pains and problems experienced by her clients and the stakeholders involved in tenancy delivery. Rachel was convinced there was a better way to combine business process, communication and document sharing which led to the founding of TCPinpoint in 2017.
TCPinpoint is a property centric, cloud based software platform developed by property people who have a full understanding of the challenges experienced in the delivery life cycle of the built environment.
From Interior Architect to Project Manager, Tenancy Coordinator to Founder of a tech company, Rachel’s love of change and the thrill of a new challenge has lead her on a wild professional ride so far. Rachel’s mission is to ensure the corporate, education, funding and government communities collaborate successfully to enable positive change.
Alan McNamaraFounder & Director, iContract.ai
Alan is a Chartered Professional Civil and Environmental engineer who currently works as a client side Senior Project Manager. He holds a Bachelors degree in Construction Engineering & Management and a Masters Degree in International Construction Law. He is currently researching the subject of Intelligent Construction Contracts as part of his Ph.D. studies at the University of New South Wales.
He has over 16 years project and engineering management professional experience across Ireland, the UK and Australia. Over the last 6 years he has specifically worked within the Australian resources and infrastructure sector, on both the East and West coast, predominantly in the delivery of complex major transport projects. This experience has included the management of multidisciplinary road and railway infrastructure through all phases of development and managing the relevant interfaces on each project as well as working on projects in the Health and Education Sectors.
Rafael NiestenCo-founder, Bricks+Agent
In his early 20s, Perth local Rafael Niesten, won a scholarship to study in Canada, with that came the opportunity to volunteer at a local radio station. The spawned his entrepreneurial streak, returning to Perth in 2001 he set up community radio Groove FM. More by luck than design, they became successful, too successful as they took a significant chunk of the Perth Market. This sent up the red flag with his commercial competitors who saw to it that he came before the Australian Broadcasting Authority and on technicalities such as the number of volunteers he was forced to move on.
He received the citizen of the year award for Western Australia (youth) and was a finalist in the Australian of the year awards (Youth). Falling on his sword he turned to running small and large scale events, all the while buying, renovating and selling properties. Buying and selling land and renovated houses provided a grounding in the property industry.
In 2006 he moved to Sydney lured by the offer of free rent for 10 months in a friend’s apartment. He founded a cloud based medical grade voice recognition company, followed by co founding the first true cloud application for private practice in the health sector. He successfully exited these ventures at the end of 2016 and began building Bricks+Agent which makes property maintenance easy for both residential and commercial.
John PreeceChief Property Officer, Hub Australia
John joined Hub Australia as Chief Property Officer in 2018. In this role, John leads a team responsible for sourcing and securing new sites, the refurbishment and fitout of the spaces to create amazing environments for Hub members, managing our technology infrastructure and ongoing portfolio management.
John has over 20 years of experience in commercial property and project management. He has held a range of senior positions in global property agencies including Knight Frank and DTZ in Australia, and CBRE in Europe. He also has a multi-disciplinary skill set, having worked across project management, occupier solutions and office leasing, as well as running Knight Frank’s full service North Shore business in Sydney. He is a Fellow of the RICS, and a licensed real estate agent.
Craig RodgersInnovation Lead –Office, Charter Hall
Craig is the Innovation Lead for the Charter Hall Office responsible for Innovation, technology and sustainability. Key areas of focus in the office sector are customer experience, emerging technologies, place creation and sector disruptors.
Craig has 20 years of experience in the real estate and hospitality sectors including execution of operational strategies, project and facilities management, technical due diligence and strategic capital planning.
Prior to joining Charter Hall, Craig was an Associate Director with Macquarie Real Estate and a project manager with the global hotel group - Accor.
Craig is passionate about embracing change, emerging prop tech and creating valuable customer experiences.
Chris RollsManaging Director, PieLab
Chris Rolls has built and sold 4 business, 3 of which have become amongst the largest of their kind in Australia. As founder and CEO of Rental Express, Chris build one of Australia’s largest property management businesses with over 5000 properties under management which he sold in 2015.
As Managing Director of Australia’s first Real Estate Industry Venture Capital Fund, Chris has spent the last 2 years on a journey to discover what the future holds for the Australian Real Estate Industry. That journey has taken him to multiple countries, including study at Harvard Business School, University of California Berkeley and the world’s leading educational institution on exponential technology, Singularity University. He’s conducted countless interviews with leaders in the real estate industry, CEO’s of technology disrupters, and also spoken personally with the institutions that are pouring billions of dollars into ideas whose sole purpose is to take a slice of the trillions of dollars that keep the worldwide real estate industry alive.
Quirin SchwaighoferCo-Founder & Co-CEO, MadeComfy
Quirin is the Co-Founder & Co-CEO of Australia's multi-award winning sharing economy innovator MadeComfy. MadeComfy's mission is to transform properties into extraordinary experiences for tenants and guests, generating over 40% higher returns to property owners compared to the classic long term rental model. Their end to end management service includes everything from furnishing & styling, pricing & marketing, booking & 24/7 guest management, housekeeping and maintenance. For guests, MadeComfy creates unique experiences whilst providing a high level of comfort and convenience.
Oliver SebastianHead of IT Digital and Customer Platforms, Charter Hall
Oliver is an experienced IT Executive, leader and strategic technology business partner. With a broad career spanning nearly 20 years in IT he has worked in retail, finance, health, logistics, legal and for the last 7 years, Property/Funds Management
He has deep technical skills in networks/infrastructure, end user platforms/computing, cloud technologies, solution architecture, IT management, program management and thought leadership.
As the Head of Digital and Customer Platforms at Charter Hall, Oliver works closely with key business leaders to deliver digital transformation and innovation initiatives.
Emma ShipleyChief Financial Officer, Roberts Pizzarotti
Emma Shipley is Chief Financial Officer at Roberts Pizzarotti,a boutique tier one building contractoroffering design and construction services.
Brought into the business when it was in start-up mode two years ago, Emma has led the delivery of anew technology platform for the business, which is key to enabling the company’s mandate to “build abetter way”. She is delivering the IT solution in addition to beingresponsible for all aspects of finance,capital management, tax and treasury.
Roberts Pizzarotti was founded by AustralianAndrew Roberts and one of Europe’s leadingconstruction and infrastructure firms,Impresa Pizzarotti,which beganinItaly in 1910, and nowoperates in more than nineteen countries.
Emma brings two decades of experience to her role, completedwith large multinationals andcorporatesinAustralia and the UK, across property, construction, development and infrastructuresectors.
Matthew ShultzCity Digital Officer, City of Ipswich & President of the Australian Smart Communities Association
Matthew Schultz is internationally recognised as a Smart City expert and Digital and Data Transformation practitioner. He has extensive experience and leadership expertise in telecommunications connectivity, city data, internet of things and spatial visualisation and analysis of data.
An accomplished and experienced executive with over 24 years of experience, Matthew has deep expertise and expert knowledge in the Information Technology, Telecommunications, Digital Economic Development, Geospatial and Civil Engineering fields covering leadership, management, consulting, and technical roles.
In recent years Matthew led the establishment of the award-winning Fire Station 101 (www.firestation101.com.au), the 1st fully funded local government Innovation and Startup Hub in Australia and currently oversees the award winning Ipswich Smart City Blueprint and Implementation Plan, which seeks to entrench Ipswich as Australia’s most progressive Smart and Connected City.
Matthew is also National President of the Australian Smart Communities Association, a rapidly growing Australian peak industry association for Smart Community, Broadband and Digital Economic Development with members across Australia and New Zealand. He is also an inaugural Board Director of Open Data Australia, a member of Open and Agile Smart Cities Australia, Standards Australia IT042 Internet of Things Standards Development Committee and Standards Australia Smart City Standards Development Committee.
In addition, Matthew has also positioned Ipswich City as a Top 7 worldwide Intelligent Community for 2015, 2017 and 2018.
Anna ThomasChief Operating Officer, Stockdale & Leggo Corporate
As one of the real estate industry’s most prominent COO’s, it’s easy to see why Anna Thomas, the current Chief Operating Officer of Stockdale & Leggo, is a stand out. While most would consider entering such a competitive and ruthless market without industry experience as far too daunting, Anna has turned this to her advantage, using her ‘fresh’ pair of eyes to curate a vision and strategic direction for the business which has seen her revolutionise the culture and technological infrastructure and improve market share for the group exponentially.
An unstoppable entrepreneurial force, Anna launched her own consulting, recruitment and training company in 2002 lending her expertise to blue chip clients such as Telstra, CBA, Australian Air Express, Origin Energy, Officeworks, Nokia and Siemens amongst others. Leveraging her talent and capability, Anna worked in a variety of high level corporate roles focusing on sales, marketing, business solutions and recruitment before joining the Stockdale & Leggo community which she now leads.
A leader at heart, the role of Chief Operating Officer at Stockdale & Leggo has allowed Anna to activate her natural strategic ability and innovate a traditional real estate business, revolutionising its technology platforms with the end result being a user-friendly platform which operates 24/7, providing access to tools which gives franchisees a higher level of autonomy and ownership within their business.
Thomas’ true mission however, is to transcend the traditional ‘transactional’ approach by taking a process that is typically stressful and emotional, and facilitating a seamless and positive experience. She has achieved this by expanding the Stockdale & Leggo offering, developing other products that make sense to people when they're purchasing or renting a house such as a financial services firm, a complimentary relocation service, fleet discounts and property maintenance; all services Stockdale & Leggo clients [and employees] can benefit from when relocating.
Anna has also become the driving force behind the ‘Empowering Women in Real Estate’ community; an initiative which holds an annual event to inspire, motivate and support women within the industry to dream BIG, stride proactively towards achieving their career goals and in the process, take control of their own financial future.
Anna’s uncommon approach, which has led to her extraordinary success, has resulted in her being recognised as a Telstra Business Women’s Awards Finalist in the Corporate and Private Award in 2016. She has also been invited to speak at several events, from both within the industry and outside, including the Catch Up with the Property Girls, Women of Westpac and Empowering Women in Real Estate of which she is Brand Ambassador.
Carolyn TrickettHead of Business Technology, Property & Asset Management, JLL
Carolyn Trickett is passionate about using technology as a strategic enabler for business innovation and growth. Her experience as an IT professional spans 25 years across a broad range of industries and technology; including nine years in property, eight years in telecommunications, and seven years in SAP software integration.
As the Head of Business Technology for JLL Property & Asset Management, Carolyn drives IT strategy, delivery and support across the Asia Pacific region. Over the last nine years, she has delivered a systems transformation program that has re-engineered the day to day functions for staff and provides clients with a continually improving reporting and service delivery suite. Her latest success at JLL was the design and delivery of JLL Acumen - an enterprise data warehouse and reporting system which provides staff and clients with access to portfolio and property performance data through dashboards, reports and data analysis tools.
Sheridan WareChief Information and Technology Officer, Charter Hall
Sheridan is passionate about helping people be their very best selves. She believes in putting people at the heart of the design process and inspiring better ways of working by harnessing technology, space and partnerships.
As Chief Information and Technology Officer for Charter Hall – one of Australia’s leading property and fund managers – Sheridan oversees technology strategy, operations and change. She is integral to driving greater productivity, improved insights and engaging experiences for the group’s employees and customers.
Prior to joining Charter Hall Sheridan spent 11 years at Cushman & Wakefield in a variety of roles covering strategy, business transformation and technology across their Asia Pacific business.
Marianella WatmanCo-founder, Managing Director, Spacebook
Marianella is an entrepreneur and digital strategist with over 20 years’ experience across leading Australian property and financial services brands.
Marianella takes a highly commercial approach to identify opportunities and implementing new business models, products and services to leverage them.
Seeing an opportunity in the rise of on - demand business models, lease flexibility in commercial real estate and how technology is influencing change in a very manual industry, Marianella co-founded SpaceBook.
SpaceBook empowers landlords, agents and venue managers with the tools they need to attract, convert and retain tenant in the fast pace of flexible commercial lease transactions.
SpaceBook is unlocking the full potential of commercial property portfolios by optimising space usage and creating efficiencies in the way the industry operates.
SpaceBook is the platform transforming static spaces into dynamic destinations.
Cecille WeldonFounder, Real Estate Program Director, Centre for Liveability Real Estate
PropTech Entrepreneur, Real Estate Program Director, Centre for Liveability Real Estate.
Cecille is responsible for the creation and development of the Liveability PropTech and Banksia award-winning Liveability Features Framework (liveability.com.au) which is now owned and supported by CSIRO and will shortly commercialise into the wider property market. This new way of marketing new and existing Australian properties in widely believed to be the beginning of a whole-industry market transformation – identifying and verifying 17 benchmarked Liveability Features which offer the potential for ongoing affordability and comfort into the property transaction.
She is an innovative thinker with a proven track record in an ability to see opportunities in unexpected places, to enhance business and social sector opportunities and craft engaging and meaningful communication strategies. She holds a Bachelor of Arts (Dip Ed) and a Graduate Diploma in Linguistics, specialising in Semantics (the study of meaning) and Sociolinguistics (the study of the relationship between language and social and cultural values). This informs much of her unique approach to strategy, brand, content and innovation.